Bajaj Auto is a profound two-wheeler and three-wheeler manufacturer based in India. Over the last seventy-five years, Bajaj Auto has grown to captivate people’s hearts all over the world. The company has spread its wings over more than seventy countries. Bajaj bikes debuted in Thailand last year while they will be entering Brazil soon.
Bajaj has emerged as the most valuable two-wheeler company after crossing the Rs 1 lakh crore mark. According to the National Stock Exchange held on 1st January, each share closed at Rs 3479. This made the company’s total capitalization be Rs 100670.76 crore. Coincidentally, the company is also celebrating its seventy-five years of operations.
According to financial analysts, no other company has achieved this milestone before Bajaj. This makes Bajaj Auto the first company to reach this milestone.
Latest Projects And Additional Accolades
Few of the world-famous Bajaj brands include Pulsar, Boxer, RE and Platina. In 2019, Bajaj re-launched the famous Chetak as an electric scooter. The company has also planned another 650 crore manufacturing plant in Chakan. This new manufacturing plant will be exclusively focused on premium motorcycle brands and electric bikes.KTM, Husqvarna and Triumph motorcycles as well as electric vehicles like Chetak will be manufactured at the new location. The new manufacturing plant will commence operations from 2023.
Rajiv Bajaj, the Managing Director of Bajaj said “The company’s sharp focus on the motorcycle category and its unwavering commitment to strategies of differentiation as well as the practice of TPM combined with global ambitions have today made Bajaj the most valuable two-wheeler company across the globe. This inspires us, even more, to serve and delight customers all over the world”.
- BBC Top Gear and Bike India presented Bajaj Pulsar 135LS as Bike of the Year 2010.
- Bajaj Auto has been tagged as the Most Customer Responsive Company by Economic times for 2004, 2006 and 2008.
- The bike maker of the 2004 award was presented to Bajaj Auto in 2004 in the ICICI Bank Overdrive Awards.
- Many reputed Indian magazines have presented Pulsar 220 DTS- Fi as the Bike of 2008.
- Bajaj auto won the Frost & Sullivan Super Platinum Award for the exemplary manufacturing process at the Chakan plant in 2006.
Bajaj Auto Sales in The Last 15 Years
The graph clearly indicates Bajaj Auto’s two-wheeler sales from 2006 to 2020. As per the latest 2020 fiscal year reports, the company has sold more than 3.9 million units. Out of this, around 1.9 million units were exported to over 70 countries.
Comparative Analysis with Other Potential Motorcycle Manufacturers
The graph clearly represents the dominance of Bajaj Auto on market shares. Bajaj has gained more than 21 percent in the last six months due to the lack of export with other domestic brands. The market share of Hero MotorCorp was at Rs 3102.65 per share on 1st January 2020. Eicher Motors stood at Rs 2542. 70 per share. Most motorcycle companies suffered many market losses with reduced share prices in 2020. The global pandemic has been a major reason for this sales and share value reduction.
History of Bajaj Auto
The company was established on 29th November 1945. Initially, the company was named M/s Bachraj Trading Corporation Private Limited. Initially, the company was only involved in the import and sale of two and three-wheelers in India. Bajaj Auto obtained a licence in 1959 to manufacture their own two-wheelers and three-wheelers in India. The company also got a license from Piaggio to manufacture Vespa Brand. In 1960, it was declared as a public limited company.
Motorcycles have been manufactured in India since 1986. Since then, Bajaj Auto moved from scooter manufacturers to two-wheeler manufacturers. Bajaj Auto teamed with Triumph Motorcycles in 2017. By 2008, the company was already exporting bikes to 50 countries. The company has also invested around 57 crores in bicycle and electric scooter rental startups. As per the deal, Bajaj will manufacture personalized electric scooters for the startup company named Yulu. Bajaj demerged its company in December 2008. Bajaj Finserv Limited (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd were the three major wings of the main Bajaj team.
Bajaj Auto Key Locations
It has established its presence in India as well as the international market. There is a Uttarakhand manufacturing plant that deals only with two-wheeler manufacturing. The Aurangabad manufacturing plant solely deals with three-wheelers.
- Headquarters and Plant – Akurdi, Pune, Maharashtra
- Manufacturing Facility –Waluj, Aurangabad, Maharashtra
- Manufacturing Facility –Chakan, Pune, Maharashtra
- Manufacturing Plant – Pantnagar, Uttarakhand
- Corporate Office – Mumbai, Maharashtra
Bajaj Auto Products
There are many premium Bajaj models in the market today. Bajaj Chetak, Bajaj Super, Bajaj Priya, Bajaj Sunny and Caliber 115 earned a lot of respect from worldwide markets. The modern technologies combined with an expert technical team has helped Bajaj design some of the best motorcycles for the Indian and overseas market. Bajaj two-wheeler models and their starting prices are as shown below:
|Bajaj Avenger 220 DTS-i (Rs. 75,502)Bajaj Pulsar RS200 (Rs. 1,18,500)Bajaj Pulsar AS200 (Rs. 93,457)Bajaj Pulsar AS150 (Rs. 82,690)Bajaj Pulsar NS200 (Rs. 83,377)Bajaj Pulsar 220 (Rs. 88,382)Bajaj Pulsar 180 DTS-i (Rs. 68,537)Bajaj Pulsar 150 DTS-i (Rs. 65,497)Bajaj Pulsar 135 LS (Rs. 57,444)||Bajaj Discover 150F (Rs. 58,739)Bajaj Discover 150S (Rs. 51,720)Bajaj Discover 125T (Rs. 50,387)Bajaj Discover 125M (Rs. 47,186)Bajaj Discover 100T (Rs. 47,032)Bajaj Discover 100 (Rs. 42,859)Bajaj Platina 100 (Rs. 39,751)Bajaj CT 100 (Rs. 36,828)|
Along with A-class motorcycles, the company is also into three-wheeler manufacturing. More than eighty percent of India’s three-wheeler exports rely on bajaj.
Bajaj also tried its hand at low-cost car manufacturing, In 2010, it teamed up with Renault and Nissan motors. The car was priced at 2500 USD and promised to deliver 30 km per hour fuel efficiency. In 2012, they also launched a quadricycle for intracity urban transportation.
Bajaj Auto had also built a successful partnership with KTM AG of Austria. The collaboration has contributed to the worldwide success that KTM premium bikes have garnered. Many KTM models are exported to foreign countries from India.