As per our resource, earlier this month, Garware PPF (Paint Protection Films) will be used by Mahindra & Mahindra dealerships network for their customers to enhance the luster of the premium range of SUVs. Most Luxury and SUV car owners are using the PPF to maintain and increase the paint life and the lustrous look of the vehicle and Garware has already become their first choice over a while. GHFL is an Aurangabad-based manufacturer of paint protection films (PPF) & WF for automobile applications.
Speaking about PPF with Mr. Rajiv Rawat, (VP of Sales & Marketing, GHFL) is a well-known face of OEM background like TATAs, Jeep, Volkswagen & Hyundai and a recent winner of the IAA award along with Mr. Deepak Joshi ( Director- Sales & Commercials) quoted, “The latest version of PPF provides an array of functions like high-gloss finish along with impact protection for maximum durability and protecting vehicles from abrasions, door dings, and scratches. The most important part for Indian car owners is the most advanced vehicle paint protection film in the market and the most preferred for luxury, premium, super luxury, and SUVs in our country and the rest of the world .”
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About PPF:
The Paint Protection Film is manufactured using a specially formulated Thermoplastic Polyurethane film (TPU). According to him, the PPF will offer a high level of impact resistance in clear, self-healing paint protection films that would offer reliability and consistent performance.
Latest Trends:
Talking about the latest trends shaping the Indian automotive industry; Mr. Rawat said, that from the use of the internet to better safety standards, the Indian auto industry is undergoing rapid transformation. Over the past few decades, the Indian automotive industry has witnessed a remarkable transformation, with the influx of technology playing a critical role in its evolution. Digital transformation in terms of marketing & processes has been the key driver.
The auto industry has always been known for its affordability and efficiency, but with the advent of new technologies, the industry has undergone a massive change. The emergence of electric vehicles and connected cars has opened up new avenues for growth and innovation. The government’s push towards a sustainable future has also spurred the growth of EVs in the country, with significant manufacturers investing heavily in research and development.
With a renewed focus on sustainability and eco-friendliness, manufacturers are now investing in green technologies, such as biofuels and hydrogen fuel cells, to reduce their carbon footprint. Overall, the Indian automotive industry’s evolution continues at a rapid pace, with technology & digitalization playing a critical role in its growth and transformation.
USE OF AI and ML:
Mr. Rawat said that the use of artificial intelligence (AI) and machine learning (ML) has also revolutionized the industry, with companies using data analytics to optimize their operations and enhance the customer experience. The rise of the Internet of Things (IoT) has also led to the development of connected cars, allowing drivers to access real-time information and control their vehicles remotely.
