Tata Motors, a pioneer in EV evolution in India, celebrated World Environment Day by introducing ‘EVOLVE,’ a program designed to unite Tata EV owners on a collective journey to promote the acceptance and growth of electric vehicles in the country.
What is EVOLVE?
The ‘EVOLVE’ program offers a range of customer-focused activities, including experiential drives, community-centric initiatives, and exchange and upgrade programs. Participants can also enjoy referral benefits as part of this engaging program.
On the launch of ‘EVOLVE’, Tata Motors launched the first leg of this customer engagement initiative. It is a limited-period referral program, which starts in a phased manner. This reward plan will encourage customers with exclusive experiences, appreciating their support in growing the Tata EV family.
With every addition to the Tata EV tribe, customers stand a chance to win assured gifts and benefits. Along with the maximum conversions, it goes up to curated travel packages to exquisite locations such as Machu Picchu, Iceland, or a chance to watch the Grand Slam live. This engagement program will go live in the top 13* EV consumer markets/ catchment areas for the company.
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The Tata EV owners community is growing strong. It is a close-knit community that enjoys their vehicle together. With one of India’s broadest portfolios for 4-wheeler EVs, Tata Motors is doing the best for its EV community. Tata Motors has been able to accelerate EV adoption in the country by creating an entire EV ecosystem with Tata Group companies to provide cost-effective solutions for customers. With ‘EVOLVE’, the company is taking the next step in developing this ecosystem.
*The 13 cities where the referral program is going live are – Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad, Chennai, Ahmedabad, Kolkata, Kochi, Jaipur, Thiruvananthapuram, Coimbatore, Visakhapatnam.
