Tata Motors Secures Trademark for ‘Azura’ – Possible Production Name for Curvv

Tata Azura: The Future of Coupe-SUV Excellence?

In a recent development, Tata Motors has officially registered the ‘Azura’ trademark, sparking speculation that it could be the chosen name for the production version of the eye-catching Curvv concept.

Tata unveiled the Curvv at the 2023 Auto Expo, positioning it to establish itself as a formidable contender in the fiercely competitive coupe-SUV market, where it will go head-to-head with rivals like the Hyundai Creta and Maruti Grand Vitara.

For environmentally conscious consumers, Tata Motors has plans to introduce an electric version of the Curvv, built on Tata’s advanced Gen 2 EV architecture.

Tata Azura – The Potential Production Name

It appears that Tata Motors has chosen ‘Azura’ as the likely production name for the Curvv, building upon the excitement generated by the concept. The Curvv, initially revealed as an electric vehicle concept in 2022, took centre stage at the 2023 Auto Expo when Tata Motors unveiled the ICE (Internal Combustion Engine) version of this captivating model.

The Tata Azura will share its platform with the Nexon, embracing the same design DNA with a familiar front-end appearance. Tata may make subtle tweaks to the bumper and nose design to set it apart from its sibling. However, beyond the B-pillar, the Azura will adopt a distinct SUV Coupe design, complete with a gracefully curved roofline.

Entering the Coupe-SUV Arena

Tata Motors is gearing up to venture into the coupe-styled SUV segment with the Tata Azura. Anticipations suggest that the Tata Curvv concept will preserve many of its striking design elements while incorporating practical enhancements such as refined ORVMs, stylish alloy wheels, futuristic lighting elements, and an interior designed with a forward-focused approach.

Inside the Azura, while the basic layout may resemble that of the Nexon, Tata Motors plans to introduce unique textures, colours, and features to create a distinct identity for the Azura.

Positioned above the Nexon in Tata’s lineup, the Azura is ready to offer discerning customers a more premium and luxurious experience.

Engine Choices

The Tata Azura will inherit the same engine options as the Nexon, with a 1.2-litre turbo petrol engine or  Tata’s New 1.5-litre turbo petrol Engine. 

One can expect a diesel engine too.

Electric Avenue

Tata Motors is not stopping at conventional powertrains; the Azura will also be available in an all-electric variant. Drawing from the success of the Nexon EV, this electric Azura is expected to offer two variants – Medium Range and Long Range.

In conclusion, Tata Motors is ready to make a significant impact in the coupe-SUV segment with the Tata Azura by harnessing the striking design and advanced technologies showcased in the Curvv concept. With a range of engine options and an all-electric variant, the Azura is set to cater to a diverse audience, promising to be an exciting addition to Tata’s ever-evolving lineup. Stay tuned for more updates on this exciting development.