Tata Motors celebrates the Tata Tiago’s remarkable sales milestone of 500,000 units, reflecting its growing popularity among customers seeking a dynamic and comfortable driving experience. The Tiago’s appeal is evident as the latest 100,000 units were sold in just 15 months. Discover the reasons behind its success and why it has become a favorite among young and dynamic customers.
Appealing Design, Safety Features, and Cutting-Edge Technology:
The Tata Tiago has gained immense popularity due to its attractive design, outstanding safety features, luxurious interiors, and advanced technology integration. With a collection of over 40 prestigious awards, the Tiago is recognized for its stylish exterior and comfortable interior. The inclusion of advanced safety features has instilled customer trust, while the integration of cutting-edge technology has further increased its appeal.
Powertrain Options and SUV-Inspired Design:
The Tiago range offers customers multiple powertrain options, including Petrol, CNG, and Electric variants, catering to different preferences and needs.
Net Promoter Score and Customer Satisfaction:
The Tiago’s Net Promoter Score of 51, the highest rating achieved, is a clear testament to its success and customer satisfaction. It exceeds customer expectations through its design, safety, technology, and driving experience, delivering exceptional value. Tata Motors’ unwavering commitment to excellence has played a significant role in reaching this momentous milestone.
Resonance with Young and Aspirational Customers:
The Tata Tiago appeals to a broad range of customers, with an average buyer age of 35. It enjoys popularity in both urban and rural markets, with 60% of sales coming from urban areas and 40% from rural regions. The Tiago has also gained a significant number of female buyers, accounting for approximately 10% of its sales.
Preferred Choice for First-Time Car Buyers:
The Tiago has become highly popular among first-time car buyers, with 71% of customers making their first car purchase in FY23. This demonstrates the Tiago’s affordability, value, and trustworthiness among new buyers. With its reliability and stylish appeal, the Tiago is the preferred choice for young and adventurous individuals venturing into car ownership.
Safety and Future Direction:
Tata Tiago’s 4-star safety rating showcases Tata Motors’ commitment to customer well-being and sets the stage for future models, reflecting their unwavering commitment to excellence.
Frequently Asked Questions (FAQs) :
Q: What is the safety rating of the Tata Tiago?
A: The Tata Tiago is the only compact hatchback in India to achieve a 4-star safety rating from Global NCAP, making it one of the safest cars in the country.
Q: What engine options are available for the Tata Tiago?
A: The Tata Tiago is available with a 1.2-litre Revotron petrol engine. It produces 84.8 bhp and 113 Nm of torque. There is also a CNG variant available with the same engine, which delivers slightly lower power at 72.3 bhp and 95 Nm of torque.
Q: What transmission options are available for the Tata Tiago?
A: The Tata Tiago offers both manual and automated manual transmission (AMT) options. The manual transmission is a 5-speed gearbox, while the AMT is also a 5-speed unit.
Q: What are the standout features of the Tata Tiago?
A: The Tata Tiago comes with several notable features, including a 7-inch touchscreen infotainment display, an 8-speaker audio system, automatic climate control, a digital instrument cluster, and steering wheel-mounted audio controls. It also offers safety features such as dual front airbags, ABS, EBD, and rear parking sensors.
Q: How is the fuel efficiency of the Tata Tiago?
A: The Tata Tiago’s petrol variant delivers a mileage of 19.01 kmpl (kilometers per liter) with the manual transmission and 19 kmpl with the AMT. The CNG variant offers a mileage of 26.49 km per kg of CNG.