Maruti Suzuki and Toyota have gained recognition for their practice of launching rebadged cars in India. Despite the mixed reception of rebadged models in the country, Glanza and Hyryder have managed to find some success. Now, Toyota is all set to introduce the Rumion to the Indian market, which appears to be a rebadged version of the Ertiga. In this article, we will explore what one can expect from this rebadged taxi and how it may or may not appeal to Indian consumers.
1. Familiar Design with Toyota Badging
The upcoming Rumion, touted as a rebadged Ertiga, is likely to maintain a similar design with only minor changes. Toyota may add its distinct front grille and place its badge at the rear of the car. While it could have been an opportunity for Toyota to develop a unique version of the Ertiga, it appears that they are sticking with the familiar design. Nevertheless, the Toyota badge might add a perception of enhanced reliability to the Ertiga.
2. Incremental Feature Updates
Unlike the JDM (Japanese Domestic Market) cars with high-end features, the Indian version of the Rumion will likely receive more practical updates. Expect features like a 9-inch touchscreen, keyless go, connected technology, and a few other improvements. While it may not be a groundbreaking entry from Toyota, these updates could attract customers looking for added convenience and technology.
3. Emphasis on CNG Variants
The Ertiga has proven to be a practical choice for Indian buyers, especially with the popularity of CNG variants. Rumion will likely continue to offer CNG variants to cater to the demand for economical and eco-friendly options in the Indian market.
4. A Unique Warranty Package
Toyota may introduce a distinct 3-year warranty package for the Rumion in India, providing additional peace of mind to buyers. Interestingly, some Maruti Ertiga owners might even consider adding Toyota badges to extend their existing warranties humorously. While this might be an amusing aspect, it still reflects Toyota’s approach towards marketing and product positioning.
Toyota’s decision to introduce the Rumion, essentially a rebadged Ertiga, in the Indian market, might raise eyebrows among car enthusiasts. While some may view it as an uninspired move, others could appreciate the added features and reliability associated with the Toyota badge. Ultimately, the success of the Rumion will depend on how well Toyota positions and markets this rebadged taxi to meet the needs and preferences of Indian consumers.
FAQs (Frequently Asked Questions)
Q1. What is the Price of Toyota Rumion?
The Toyota Rumion is expected to be priced between Rs. 8.80 Lakh to Rs. 10.70 Lakh, depending on the variant selected.
Q2. What are the Engine Specs of Toyota Rumion?
The Rumion is likely to feature a 1.5-litre, four-cylinder petrol engine under the hood, capable of producing 103bhp and 138Nm of torque. Toyota is expected to offer transmission options, including a five-speed manual unit and a four-speed torque converter unit.
Q1. What are the Key Features of Toyota Rumion?
The Toyota Rumion is well-equipped with a range of features to enhance your driving experience. Some of the key features include:
- Stylish Exterior: Dual-pod headlamps, LED tail lights, and a new three-slat chrome grille.
- Alloy Wheels: 15-inch multi-spoke alloy wheels for a sleek and contemporary look.
- Infotainment: A user-friendly touchscreen infotainment system with Apple CarPlay and Android Auto support.
- Comfortable Cabin: Automatic climate control for added comfort during your journeys.
- Safety Features: Dual front airbags, ABS with EBD for improved safety, rear parking sensors, and a speed alert system.
- Passenger Safety: A seatbelt reminder to ensure all passengers are secured properly.
The Toyota Rumion is poised to offer a compelling blend of performance, features, and value for money. It’s a model worth considering for those seeking a reliable and well-equipped car in the Indian market.
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