India Yamaha Motor (IYM) recently announced that they would be launching their new colour customization option for the MT-15 Yamaha motorcycle.
It would be done to widen the appeal amongst the younger audience. The Japanese manufacturer Yamaha has finally heard the needs of its customers before going further with this campaign.
Yamaha has had the Ice Fluo-Vermillion colour as one of their popular paint schemes for its sporty naked streetfighter.
According to the company, the campaign would have a unique experience of colour customization. So, the campaign is named “Customise your Warrior” which stands by the brand strategy.
This brand strategy was launched from November 2020 onwards across the entire nation.
As per the company, the option to customize mt 15 Yamaha is available only to the new consumers from the date of launch.
This customization will give the buyers a choice. It will enable the buyers to purchase their motorcycle with the preferred choice of personalized colour options. The buyers can choose from 11 unique colour combinations and, the campaign has been introduced on Yamaha’s official Indian website.
The production of these Yamaha mt 15 motorcycles will depend on the number of orders that Yamaha receives.
The delivery of these brand new, customized motorcycles will commence from January 2021. You must also know that the yellow-painted wheels equipped Yamaha mt 15 will have their customer deliveries starting from March 2021.
The “Customize your Warrior” campaign gives the buyers an option to choose from 14 different paint schemes, four-wheel colours.
Out of these combinations, three are existing colours from the standard palette. These three colours are already available at the authorized showrooms.
For the rest of the 11 new colour combinations, the buyers can place their orders according to their preference.
The Yamaha mt 15 price in India, is quoted at Rs. 1.43 lakh
As for the performance, the Yamaha MT-15 comes equipped with a 155 cc liquid-cooled, four-stroke, SOHC, four-valve, fuel-injected engine with Variable Valve Actuation (VVA) system on a Delta box frame. The powertrain develops a maximum power output of 18.23 bhp and 13.9 Nm of peak torque.
The naked streetfighter Yamaha MT-15 is paired with a six-speed transmission and gets an assist and slipper clutch and a single-channel ABS as standard. The MT-15 has plenty in common with the YZF-R15 V3.0 including, the mechanicals and powertrain. It competes against KTM Duke 125, Honda Hornet 2.0, Bajaj Pulsar NS200, TVS Apache RTR 200 4V, and others.
Once you customize your bike at the company’s official India website, it will be made by Yamaha based on the order received. Deliveries for the customized Yamaha MT-15 will start from January 2021. You can place the yellow-coloured wheel models order from March 2021.
In case you wish to customize the bike in your way, you will have to spare Rs 3,000 more over the price of the Ice Fluo-Vermillion colour. And Rs 4,000 more over the cost of the standard matte blue and metallic black colour options.
According to the chairman of Yamaha Motor India Group of companies, Mr. Motofumi Shitara said that the new generation of customers wants a different variety and diverse range of colour combinations.
So, the different combinations can suit their style statement hence Yamaha will always try to introduce new biking experiences to their customers. Yamaha will continue to offer excitement to them with products & services that exceed customer expectations.
He also stated that this step took after taking into account the feedback from the customers. He also said that in the future, the company would be coming up with such options that are in line with Yamaha’s brand direction “The Call of The Blue”
As a customer of Yamaha MT-15, you can choose from 11 unique paint combinations like the “Customise your Warrior” campaign has announced the launch of a new “colour customization option” for its MT-15 motorcycle.
The company did this to widen the appeal amongst the young audience. The Japanese manufacturer took into account their customers’ feedback before giving the campaign a green light.
Yamaha has had the Ice Fluo-Vermillion colour as one of its popular paint schemes for its sporty naked streetfighter.
The MT-15 was available in 3main colours after BS6. The latest addition was the Ice Fluro-Vermilion and, this might have been a testing ground for the colour customization. Now under the Customize, your Warrier campaign customers can choose from 11 combinations.
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So What Are These 11 New Colours?
You should know that there aren’t 11 Yamaha MT-15 COLORS but, there are 4alloy wheel colours, 3sticker colours, and 3base colours. Yamaha will start the production from January 2021 based on the number of orders the company gets.
This customization will be over the standard 3 Yamaha MT-15 colors. The Yamaha mt 15 price in India is now at Rs 1.43 lakhs. At this price, the bike goes way above the segment.
It is one of the reasons why the bike is not currently great at sales. The more expensive R15bike uses the same engine and has a much more aggressive posture. This R15 is also doing much better at sales than this.
Should You Spend Your Money on This Bike?
If you think that spending Rs 1.48 lakhs for this bike just because you want customization makes sense, you should know you are wrong. But if you are looking for performance in the 160 premium naked bikes segment. We would suggest you go for it. The 155cc liquid-cooled engine is not available in any other bike and, with the VVA, it gets that extra top-end rideability.
If we compare this bike with its competitors, then it outshines its competitors in terms of performance. But if we talk about the level of playing field, the Apache RTR 200 4V, Honda Hornet 2.0, Baja Pulsar NS 200, and TVS could make the performance and pricing justified.
Keeping the new colour combinations aside for a minute, the MT-15 “Customize Your Warrior” this edition continues to be powered by the same 155.1cc, fuel-injected, single-cylinder, liquid-cooled engine, is mated to a 6-speed gearbox. The street bike offers a maximum power of 18.5HP @ 10,000 rpm and a peak torque of 13.9Nm @ 8,500 rpm.
Features and Specifications of the Yamaha MT-15 Motorcycle
Powering the new Yamaha MT 15 is a liquid-cooled, 4-stroke, SOHC, 4-valve, 155cc fuel injection engine with Variable Valve Actuation (VVA) system. Paired to a 6-speed gearbox, this engine produces a maximum power of 18.3bhp and a peak torque of 14.1Nm.
Price Of New MT15 CYW Based on the orders received from buyers, Yamaha will build a personalized MT15 for an individual consumer and, the deliveries of these motorcycles will start from January 2021. However, the yellow colour wheel model’s deliveries will start in Mar 2021. The buyers can choose their own set of colours at Rs 1.44 lakh (ex-showroom)which, is Rs 4,000 more expensive than the standard MT15.
With this campaign, the naked streetfighter will be available in as many as 14 different paint schemes (four-wheel colours), out of which 3options will be readily available in showrooms. While for the rest, one can place an order at an authorized Yamaha dealership.
Japanese bikemaker aims to attract a younger group of riders who will further bolster its presence in the market. It provides a host of options to the buyers to meet their specific requirements.
MT15 Details Yamaha MT-15 is powered by a BS6 compliant 155cc, single-cylinder liquid-cooled, SOHC motor, which returns an output of 18.23 bhp and 13.9 Nm of peak torque.
This unit is linked to a 6-speed gearbox with a slip and assist clutch. The fuel-injected engine features a Variable Valve Actuation (VVA) system on a Delta box frame.
It also gets single-channel ABS. The features include an LED headlamp and tail lamps, a fully-digital LCD instrument console, and more.
It borrows plenty of components and goodies from its sibling YZF R15 V3.0. It will compete against KTM 200 Duke, Bajaj Pulsar NS200, Hornet 2.0, and Apache RTR 200 4V. Yamaha MT-15’s design has been mostly inspired by its elder siblings MT-09 and MT-07.